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P R E S E N T I N G T H E W E B S I T E F O R
A marketing startup that arranges a team of freelancers to curate a marketing team for clients.
B U S I N E S S C H A L L E N G E
The 150birds CEO has requested a website re-design to more effectively present company offerings.
R O L E S
Visual Designer
S O L U T I O N
A website and graphics re-design resulting in an increase in engagements and clientele.
S K I L L S
Visual Design
Graphic Design
T H E P R O C E S S
Presenting
iterations to the CEO & publishing the website
Making iterations to the website
Gathering requirements from stakeholders
Analyzing the impact
G A T H E R I N G R E Q U I R E M E N T S F R O M S T A K E H O L D E R S
Insights from the CEO
To understand the goal for the website re-design and why the CEO wants to re-vamp the website, I set up a meeting to understand his end goal.
"As I am currently making iterations to the product and service offerings, I want the new website to highlight those changes. Another goal of mine is to increase our client base, try to see how you can accomplish that when redesigning the website."
- Rick Koleta, 150birds CEO
M A K I N G I T E R A T I O N S T O T H E W E B S I T E
Design System Overview
Before making the changes to the website, I studied certain aspects of the design system that are important to consider when doing the website redesign.
First, I studied the color palette to determine how I should incorporate the brand colors into the website
#F349B5
#6187FF
#FFD859
#EDEFE4
#000000
#FFFFFF
After, I looked at the website to see which typography 150birds uses.
Poppins
Poppins Black for Titles
Poppins
Poppins Extra Light Bold for Body
Home Page
On the home page, I added a section to highlight reviews from previous clients by adding a quote from senior client stakeholders as well as their ratings. In addition, I also created a carousel to highlight previous successful projects.
Customer Reviews
As my goal was to emphasize 150birds' positive impact with its clients to build credibility with future clients, I added a light yellow background to contrast the black text and made this section as big as the screen.
Case Studies
Similar to the customer reviews, I wanted to draw attention to the case studies so I added a bright yellow backdrop. I also placed elements about the designated on a light yellow/beige backdrop to increase the contrast. To add some interactivity in the home page, I put the case study cards into an automatic carousel.
Framework Page
In addition to the home page, I created a an infographic for the framework page to demonstrate the client journey and how the 150birds process works.
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Pricing Page
To showcase the company offerings, I created a pricing page demonstrating the services and subscriptions that 150birds offers.
Subscription Plan Offerings
This graphic presents the benefits of choosing a 150birds subscription plan.
Services
This graphic presents the types of services 150birds offers.
Marketing Team Skills
I used a similar formatted graphic as the 'services' to showcase the types of skills the 150birds Marketing Freelancer Team can offer.
P R E S E N T I N G I T E R A T I O N S T O T H E C E O & P U B L I S H I N G T H E W E B S I T E
Stakeholder Presentation & Publishing the Website
After making the iterations and the additional graphics, I presented the website to the CEO and explained my design choices. After, the CEO signed off on the changes and we published the website to the public.
A N A L Y Z I N G T H E I M P A C T
Engagement Metrics
In order to understand the impact of the design changes, I identified the changes in the website visits as well as the clientele.
26%
Website Visits
40%
Clientele
Takeaways & Next Steps
Through designing the website, I learned about common UI elements that are prevalent in every website. For instance, successful brands commonly use blue for their call-to-action buttons as it symbolizes trust.
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Due to tight deadlines, it was difficult to incorporate user testing and research to design the website. If I had more time and resources like a user experience designer, I would coordinate with them to research and create wireframes as well as prototypes prior to making the final version.
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